Spanish-language network TV ad spend nearly tripled in 2009, while its cable spend quadrupled. What happened? Did pharmas just discover these demographics, and will we see continued investment going forward?
Stanford adjunct clinical faculty must follow the same policies as full-time faculty and thus are prohibited from accepting industry gifts of any size, including drug samples, according to new guidelines.
The Apple iPad gives physicians a new way to connect to courses, news and other educational content. But surveys disagree on whether medicine will adapt the tablet device.
Start anywhere, ask stupid questions and fail early
Four marketing research company CEOs reflected on the future of their industry, that of pharmas and on their firms’ relationships with pharmas at the Pharmaceutical Marketing Research Group’s annual national conference in Orlando, FL in March.
When patents expire on brands like Merck’s cholesterol pill Zocor, million-dollar ad budgets usually fizzle as cheap generic competition takes over the market.
Even though it’s now been 13 years since the first ever TV commercial for a prescription drug brand debuted on our TV screens–Claritin’s “Blue Skies”–the debate about the morality and responsibility of DTC advertising rages on. And the arguments haven’t really changed all that much.
Adults with chronic disease less likely to go online: report
Even when factors like education level, income and age are accounted for, adults with chronic diseases are still less likely to go online or have internet access, compared with other adults, according to a Pew report.