Havas Drive has launched a practice focused on developing digital products for persons with disabilities and those undergoing rehabilitative therapies.
inVentiv’s GSW launches health and wellness practice
April 15, 2011
5:06 pm
InVentiv’s GSW is going after the consumer health and wellness market with an offshoot, dubbed The Well @ GSW, aimed at OTC brands, consumer products and retail accounts.
Google adds Facebook-like +1 to ads
April 15, 2011
5:09 pm
Google is making its ads interactive with a “+1” button that will basically allow users to “like” ads and recommend them to their friends.
Social networkers want pharmas in the conversation: poll
The UK’s Prescription Medicines Code of Practice Authority, which arbitrates drug industry self-regulation there, issued “informal guidance” on digital communications, and while it’s more than FDA has offered, it’s not much to go on.
Novartis reviews media: report
April 15, 2011
7:08 pm
Novartis is launching a global media review, reported Advertising Age.
Global docs prefer live reps to digital channels
April 15, 2011
7:07 pm
For all the talk of e-detailing and digitizing the sales force, a plurality of international healthcare professionals would rather get info about new treatments from flesh-and-blood reps than through any other channel, a survey found.
Ian Clark, Genentech’s CEO and head of North American commercial operations, is this year’s Healthcare Businesswomen’s Association (HBA) Honorable Mentor