Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any medical journal or periodical.
Best Overall Consumer Print Campaign
October 13, 2011
3:04 pm
Rewards the best series of ads for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
Best Individual Consumer Print Advertisement
October 13, 2011
2:56 pm
Recognizes creative excellence for a single print ad for a prescription drug, medical product or service appearing in any consumer magazine or newspaper.
Best Interactive Initiative for Healthcare Professionals
October 13, 2011
2:22 pm
Recognizes excellence for interactive initiatives targeting healthcare professionals, such as interactive visual aids, tablet PC programs, e-detailing, video-simulation, interactive sales training, e-CME, CRM programs, mobile and gaming.
Best Interactive Initiative for Consumers
October 13, 2011
2:13 pm
Recognizes excellence from any interactive initiatives targeting consumers, such as online video, mobile and gaming.
Best Use of Social Media
October 13, 2011
2:03 pm
Recognizes excellence from digital initiatives, targeting either consumers/patients or healthcare professionals that use social media channels, such as Facebook, Twitter and YouTube.
Best Online Patient Relationship/Support Program
October 13, 2011
1:56 pm
Recognizes excellence from online programs, including CRM programs that support patients that are already taking a particular therapy or using a particular medical device.
Best Disease/Education Website
October 13, 2011
1:47 pm
Recognizes excellence for websites promoting education about specific disease states (disease.com) or health issues (issue.com).
Best Branded Website
October 13, 2011
1:38 pm
Recognizes excellence for websites promoting specific branded products and services (brand.com).
Best Use of Public Relations
October 12, 2011
9:09 pm
Recognizes excellence for communications efforts promoting awareness and positive perception of healthcare products, services, corporations and organizations to consumers, employees, healthcare professionals, the investor community and other stakeholder groups.