Lartruvo sales soared 269% above the projected forecast.
The campaign helped drive a 20% in-crease in sales during Q1 2017.
Since the branded ads launched this year, website page views increased 170% and prescriptions increased 41%.
After the TV spot was tested in pilot cities, website traffic in those cities increased 71%.
A crowd-funding initiative is underway to make free headphones available to every combat vet who wants them.
Outreach also included fundraising events, roundtable events, and more.
Judges applauded an outstanding user experience on the campaign website and mobile app, as well as the campaign’s welcoming tone.
Humira is the first and only FDA- approved therapy designed to treat moderate to severe HS.
Creative elements featured five mosaic faces that mirrored the diversity of Los Angeles County residents.
Judges thought the film was beautifully executed, realistic, and highly relevant.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
Get the most out of
Register for free and enjoy unlimited access to: