Allergan cites DTC spending as factor in strong Q2 results
September 1, 2007
4:00 am
Allergan cited strong spending behind DTC and detailing as factors in reporting stronger-than-expected Q2 results.
Cymbalta ads driving share in crowded market
September 1, 2007
4:00 am
Lilly said its “Depression Hurts” ad campaign for Cymbalta is working, helping drive the drug’s gains in share of the crowded market.
Smoking cessation ads prompt smokers to quit
September 1, 2007
4:00 am
Magazine ads for smoking cessation prompt smokers to quit even if they don’t buy the products, according to a Cornell study published in the Journal of Political Economy.
The whimsical consumer campaign for Takedas insomnia drug Rozerem has generated lots of buzz, but not the kind of recognition that generally leads to new patient starts.
Three years after the FDA yanked its Wild Thing ads off the air, Pfizer is again taking a playful approach with a Viagra TV spot riffing on the Elvis hit Viva Las Vegas.
Steven Singer, PhD, director of educational services, PeerPoint Medical Education Institute, has been elected to the board of the Illinois Alliance for Continuing Medical Education.
Eli Lilly vows to extend public&s grant access globally
A broad coalition of public health and consumer organizations, lead by Essential Action, urged the industry to disclose all of its charitable and educational grants and gifts.