Drug choices will likely narrow to only those therapies with the best clinical and cost efficiency data
FDA challenged a House report that said its regulations and enforcement actions contribute to drug shortages.
Companies who submit proprietary data to FDA have a right to ensure it isn’t disclosed to competitors
News on JeffreyGroup, Core Nation, Johnson & Johnson, Burson-Marsteller and HCB Health
Astellas tapped independent agency Roska Healthcare as consumer agency-of-record for Astellas’ new overactive bladder pill, Myrbetriq
Dudnyk bought San Francisco-based Stratagem Healthcare Communications
CarbonSix said it launched a tool that can deliver “in the moment” insight about patients living with chronic medical conditions.
IMS Health acquired TTC, a Philadelphia-based trial benchmarking and analytics firm
These steps can equip sales teams to work around limited access, bring value to oncologists and increase sales
News on Pfizer, Oral Cancer Foundation, GlaxoSmithKline and Johnson & Johnson
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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