Print Issue: September 01, 2018

Salix Pharmaceuticals’ Nicola Kayel on not sweating the small stuff and what she’s reading
Salix Pharmaceuticals’ Nicola Kayel on not sweating the small stuff and what she’s reading
MMM Staff
September 20, 2018
9:27 am

Nicola Kayel, VP, GI marketing at Salix Pharmaceuticals, discusses how she stays organized, what her day looks like, and what she’s reading.

Read the September 2018 Digital Edition
Read the September 2018 Digital Edition
MMM Staff
September 17, 2018
10:20 am

The September 2018 Digital Edition includes features on patient support and behavioral science, online patient health communities, and more.

Are pharma’s patient support services a good fit with patient needs?
Are pharma’s patient support services a good fit with patient needs?
Larry Dobrow
September 10, 2018
7:00 am

As part of its endless push toward true patient-centricity, pharma has talked up its patient support offerings. But is the industry delivering what patients truly want, or what its wealth of behavioral data suggests might be best received?

Congress puts big price tag on innovation in pharma
Congress puts big price tag on innovation in pharma
Sander Flaum, Flaum Navigators
September 7, 2018
1:00 pm

It has become expensive to develop drugs — especially for specific mutations and small patient populations. But instead of helping pharma adapt, Congress is making innovation more costly.

7 must-haves for effective market access programs
7 must-haves for effective market access programs
Karen J. Bannan
September 7, 2018
7:00 am

How does one create an effective market access program in the current healthcare environment? Experts share seven tips for success.

Marketers discuss types of content that appeal to time-constrained HCPs
Marketers discuss types of content that appeal to time-constrained HCPs
MMM Staff
September 6, 2018
1:00 pm

What type of content appeals to time-constrained HCPs, and how can it be made as accessible as possible?

Wearables set to transform clinical research
Wearables set to transform clinical research
MMM Staff
September 6, 2018
7:00 am

A few short years and multiple corporate pivots later, wearables have come back into favor. Is the healthcare industry ready to take advantage?

6 campaigns that break the status quo in healthcare marketing
6 campaigns that break the status quo in healthcare marketing
Josh Tumelty
September 5, 2018
1:00 pm

Razorfish Health’s Josh Tumelty analyzes six campaigns that break the status quo in healthcare marketing.

J&J vet Debra Bass takes her pharma know-how to women’s health startup
J&J vet Debra Bass takes her pharma know-how to women’s health startup
Larry Dobrow
September 5, 2018
7:00 am

Nuvo Group America global CMO and president Debra Bass talks about building the brand’s marketing function.

Connected opinion leaders: Pharma’s new go-to professional influencers
Connected opinion leaders: Pharma’s new go-to professional influencers
Laura Entis
September 5, 2018
7:00 am

KOLs are joined by a new breed of channel masters: Physicians who are savvy on social media and whom other clinicians enjoy reading for concise takes on trends, research, or new products.

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