Anatomy of an Agency 2018: AbelsonTaylor
The agency extended its 20-year partnership with Heifer International and its continuing pro bono work in support of Heifer's East Africa Dairy Development program.
How can manufacturers of special medications drive better patient outcomes in an increasing complex environment? Rick Ford, Senior Director, Market Access Solutions at TrialCard, provides expertise and insights.
Marc Iskowitz, MM&M editor in chief, and Stephen Neale, EVP and chief creative officer at AbelsonTaylor, discuss why brands and their agencies are looking beyond broadcast.
Paul LeVine, VP, Analytic Services for TrialCard, describes proven strategies that prevent patient adherence fall off, driven by evidenced-based design and patient engagement programs.