The DOJ is taking on Google. Bench Media’s Ori Gold writes why marketing and CMOs can’t ignore this fight.
Although many adtech players may want to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.
Healio’s Zach Gursky and Matt Holland sit down with MM+M’s Larry Dobrow to discuss the evolution of ad-tech amid COVID-19.
There’s a reason pharma lags on the programmatic adoption curve: It’s a heavily regulated industry, and there are concerns around privacy.
For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.
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