Edelman has partnered with National Innovation Centre Ageing to create the Longevity Lab — designed to offer insight into the mindset of consumers aged 55-plus.
#BabyBotox on TikTok: What is it and why are more young people getting it?
More TikTok users are getting Baby Botox, or smaller injections of Botox at a younger age — claiming it’s a preventive anti-aging approach. However, the trend raises concerns about body image issues.
Changing the aging conversation, without ‘market fluffery’