Athletics

All articles by Athletics

How a virtual run raised more than $850,000 for medical research
How a virtual run raised more than $850,000 for medical research
John Newton
July 23, 2024
11:20 am

The third annual Run for Research included more than 10,000 participants.

CMI Media Group plays to win with healthcare sports marketing initiative
CMI Media Group plays to win with healthcare sports marketing initiative
Jack O'Brien
July 16, 2024
12:18 pm

CMI Media Group debuted its Sports Marketing Center of Excellence in a bid to support clients looking to engage with healthcare professionals and patients by way of athletics.

Nearly a dozen sports leagues unite to support mental health rituals in PSA
Nearly a dozen sports leagues unite to support mental health rituals in PSA
Jack O'Brien
May 30, 2024
10:32 am

Some of the leagues participating in the campaign are the National Football League, Major League Baseball, the National Basketball Association and the National Hockey League.

HearingLife dinks way into pickleball craze with USA Pickleball sponsorship
HearingLife dinks way into pickleball craze with USA Pickleball sponsorship
Jack O'Brien
May 22, 2024
3:21 pm

Beyond its role as a sponsor at the tournament, HearingLife is offering free hearing screenings and giveaways throughout the weekend.

Julian Edelman intercepts wellness myths in Bayer’s One A Day social push
Julian Edelman intercepts wellness myths in Bayer’s One A Day social push
Jack O'Brien
May 15, 2024
4:13 pm

One A Day’s goal is to spur candid wellness confessionals from people across social media platforms like Instagram, Facebook and TikTok.

Henry Ford Health enlists Detroit Lions coach Dan Campbell for NFL Draft ad
Henry Ford Health enlists Detroit Lions coach Dan Campbell for NFL Draft ad
Jack O'Brien
April 29, 2024
11:19 am

Dan Campbell’s message about having the willingness to go for it while the game is on the line — a trait that has defined his tenure with the Detroit Lions — is something that Henry Ford Health sees as coinciding with its mission.

Why is a PBM sponsoring an MLS team?
Why is a PBM sponsoring an MLS team?
Jack O'Brien
March 13, 2024
9:29 am

Capital Rx, a New York-based PBM, says its partnership with NYCFC goes beyond a logo on a jersey.

AT&T equips deaf football players with 5G helmets
AT&T equips deaf football players with 5G helmets
Jack O'Brien
October 19, 2023
2:25 pm

The AT&T ad is slated to run throughout the remainder of the 2023 college football season.

Dexcom brings back its NIL program for college athletes with diabetes
Dexcom brings back its NIL program for college athletes with diabetes
Lecia Bushak
September 25, 2023
3:10 pm

Known as Dexcom U, the program launched last year to boost representation of people with diabetes in college sports.

Former Super Bowl champ Julian Edelman kicks off cancer Dana-Farber fundraiser
Former Super Bowl champ Julian Edelman kicks off cancer Dana-Farber fundraiser
Jack O'Brien
September 8, 2023
1:14 pm

Julian Edelman, a three-time Super Bowl champion, called on Patriots fans to donate $11 to benefit the Jimmy Fund, which is Dana-Farber’s community-based fundraiser for research into cancer treatments.

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