Shortly after rolling out its Shaped by Science brand refresh, CG Life has completed an acquisition of Toolhouse to bolster its digital capabilities.
The pharma teamed with EMC Outdoor and Carvertise for the upcoming infectious diseases conference.
The pharma giant has gone by GSK both publicly and internally since Glaxo Wellcome and SmithKline Beecham merged 10 years ago.
The agency gives its corporate logo the boldface treatment.
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