Onyx and Bayers kidney cancer drug Nexavar (sorafenib) was also found to extend the lives of liver cancer patients in a clinical trial by almost three months, or 44%, doctors said.
There’s more to conducting marketing research overseas than translating survey questions and hiring local moderators to do interviews. Bart Weiner and Brian Hull offer a guide to getting it right in the world’s biggest markets
The war of words between GlaxoSmithKline and critics of the firm’s oral diabetes drug escalated yesterday, as the marketer took additional steps to shore up confidence in Avandia.