Best Health & Wellness Digital Initiative for Consumers of 2016
Judges thought the Cooties Catcher campaign for Purell to help schoolchildren keep their hands clean was brilliant, innovative, and exceptionally well executed.
Digital Health
Best Medical Digital Initiative for Consumers of 2016
Judges loved the strategy and the comprehensive suite of support available across platforms for the Quitter’s Circle.
Five things for pharma marketers to know: Tuesday, October 4, 2016
J&J insulin pumps are at risk of hacking; Merrimack CEO leaves and cuts workforce; Japanese scientists wins Nobel
MM&M’s 5 most popular stories in September 2016
Physicians are seeking beyond-the-pill services from drugmakers; Novartis debunks misconception that only smokers get lung cancer; pharma’s access to docs declines
Five things for pharma marketers to know: Thursday, September 29, 2016
Sharecare acquires virtual-reality developer; Novo Nordisk to cut 1,000 jobs; the FDA approves Medtronic’s automated insulin pump
Uber partners with startup to take patients to the doctor
A 2005 study estimated that 3.6 million people do not receive nonemergency medical care because they don’t have access to transportation.
Q&A: Cardiogram’s Ballinger on using the Apple Watch to track heart rate
The app’s co-founder discusses how it’s educating patients and physicians about artificial intelligence and why Cardiogram is different from other heart-rate tracking apps.
WebMD’s Leming on audience development and lessons from CNN.com
The vice president of audience development talks about her days in the dot-com world and how struggling in a new role shaped her career.
Merkle taps Mike Goldin as SVP of health
The new SVP and GM of health believes that the Dentsu Aegis deal would provide scale and efficiencies.
Report: 3 tips for pharma to provide beyond-the-pill services
Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.
