Q&A: Cardiogram’s Ballinger on using the Apple Watch to track heart rate
The app’s co-founder discusses how it’s educating patients and physicians about artificial intelligence and why Cardiogram is different from other heart-rate tracking apps.
Digital Health
WebMD’s Leming on audience development and lessons from CNN.com
The vice president of audience development talks about her days in the dot-com world and how struggling in a new role shaped her career.
Merkle taps Mike Goldin as SVP of health
The new SVP and GM of health believes that the Dentsu Aegis deal would provide scale and efficiencies.
Report: 3 tips for pharma to provide beyond-the-pill services
Physicians are seeking beyond-the-pill services from drugmakers, but few sales reps shares details with docs about these programs, a new report finds.
Five things for pharma marketers to know: Monday, August 22, 2016
Pfizer to acquire cancer drugmaker Medivation; Valeant names new CFO; Apple acquires health data startup
Healthline’s traffic rises, putting it closer to WebMD and Everyday Health
The health site had a 44% increase in unique visitors in July 2016, compared to the same month a year ago.
Five things for pharma marketers to know: Thursday, August 11, 2016
Valeant is under federal investigation; Lilly’s breast-cancer drug fails to meet efficacy criteria; new policy opens up medical research of marijuana
Fitbit hires Walgreens exec as digital health VP
The popular fitness tracker maker hired Adam Pellegrini, Walgreens’ VP of digital health, to boost pharma and healthcare deals.
Philips launches health watch and 3 other connected devices
The company launched a health watch, a connected scale, a blood pressure monitor, and a thermometer.
Digitas Health LifeBrands partners with startup accelerator Dreamit
The partnership is aimed at helping later-stage health startups grow their businesses with marketing and brand strategy advice.
