GroupM, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Study: One-third of docs trust pharma content on HCP sites
The Kim Kardashian debacle aside, what makes the platform so potentially valuable to pharma and healthcare marketers is its visual story-telling capability.
As users move to mobile, Google says they made 200 million queries for info about cancer drugs
In the A Thousand Words About NTM campaign, real NTM patients were paired with artists who created original pieces that communicate patients’ difficult journey to diagnosis.