Makers of arthritis biologic drugs, a $15-billion market, are refining their consumer pitch to focus on prevention and early diagnosis, not just symptoms.
Mobile mania: smartphone users dialing up health info; docs prefer Apple
A quarter of US smartphone users are looking up medical info on their devices, and three-quarters of US physicians own an Apple device, according to a pair of surveys.
Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.
Sanofi-Aventis builds out diabetes social media presence
A former Merck exec says it’s time to wind down the DTC arms race by letting companies with brands in competitive categories collaborate on disease awareness advertising.
Bayer unbranded effort aims to counter bad birth control info
J&J’s Janssen-Cilag launched an animated patient education video aimed at showing viewers the world from the perspective of a child with ADHD and urging parents to see a doctor about behavioral problems.