Pfizer is launching Detrol follow-on Toviaz with a 12-week patient support program featuring a progress tracker, personalized emails and tips on bladder training techniques. The company said many overactive bladder patients currently suffer from a lack of behavioral intervention.
Sanofi-Aventis launched a web TV site, sanofi-aventis.tv, featuring videos ranging from executive interviews to disease information and even a corporate manifesto.
USA Today launches “Most Influential Doctors” database
Celebrity make-up artist and cancer survivor Jan Ping has partnered with Amgen and ONSEdge, a subsidiary of the Oncology Nursing Society (ONS), for an educational campaign titled “Coping with Cancer From the Outside In.”
In an effort to close healthcare disparity gaps among at-risk diabetes populations – specifically African-American, Hispanic and Native American adults – Merck’s philanthropic arm will commit $15 million to its five-city outreach program.