Following the lead of peers like Lilly and GSK, Pfizer announced plans to publicly disclose payments to US physicians, healthcare professionals and clinical investigators in excess of $500 per year, along with non-monetary items worth more than $25.
Bristol-Myers Squibb launched its first ever non-English-language TV campaign in the US with ads in Mandarin aimed at raising awareness of chronic hepatitis B–a disease that disproportionately affects the Chinese community.
Congress presses FDA, Bayer on DTC info, OTC combos
Reps. John Dingell and Bart Stupak (both D-MI) wrote the FDA to question its use of a pharma PR firm in developing a website about DTC advertising for consumers.
Harry and Louise, the stars of the ad that helped sink Hillary Clinton’s healthcare plan 14 years ago, are back to beg for government intervention in the nation’s healthcare mess.
Pfizer, union launch anti-smoking campaign for firefighters
Pfizer is teaming up with a firefighters’ union for a smoking cessation campaign aimed at making the International Association of Fire Fighters “the first smoke-free union.”
Merck, Healthy Interactions expand diabetes education program
Merck and Healthy Interactive will expand diabetes education for patients through their US Diabetes Conversation Map Program, which includes a new Spanish language launch.
In an effort to educate physicians and consumers about a complex and painful form of erectile dysfunction know as Peyronie’s disease, device manufacturer Cook Medical recently launched an unbranded physician education focused website found online at MensHealthPD.com.
Shire hits the road with ulcerative colitis patient awareness program
Shire Pharmaceuticals is hitting “the road” as part of a new unbranded education campaign for patients with ulcerative colitis (UC), complete with live events in 10 cities.