Merck/Schering-Plough launched patient education ads for Vytorin and Zetia in newspapers over the weekend while temporarily suspending broadcast advertising for the brands.
Bolling assumes head of trade group formed from three others
Bowing to outraged patient advocates, NYU Child Study Center said it will halt its controversial print and outdoor ad campaign aimed at raising awareness of mental health problems in children.
Spurred on by the approval of Lyrica, the National Fibromyalgia Association is launching an educational campaign to raise awareness of the disorder, which affects an estimated 6 to 10 million Americans.
PhRMA is attempting to train and motivate pharmaceutical company employees to defend the industry and promote the value of medicines through its PharmaCorps workshops. Warren Ross finds out how the program works
While many providers continue to grapple with grant procedures, a number of other trends and issues have risen to the forefront in the past 12 months, according to MMMs annual survey of medical education companies.
Patients prefer video in study of Nexium promotion
Results of a survey conducted last week showed that patients preferred online video over podcasts in AstraZenecas Living with Heartburn promotional efforts featured on About.com.
Ethics professors touts the benefit of disease awareness ads
A University of Tennessee ethics professor told attendees at a Rutgers lecture that pharmas should switch from branded ads to disease awareness advertising.
Point-of-care marketing is emerging as a critical venue for reaching patients. With so much activity going on, is this space in danger of becoming as cluttered as any? Where are the opportunities to break through and educate patients?
More than a third of physicians (35%) have received industry subsidies for attending professional meetings or CME, according to The New England Journal of Medicine.