Ethics professors touts the benefit of disease awareness ads

A University of Tennessee ethics professor told attendees at a Rutgers lecture that pharmas should switch from branded ads to disease awareness advertising.

Matthew Arnold

June 1, 2007

4:00 am

A University of Tennessee ethics professor told attendees at a Rutgers lecture that pharmas should switch from branded ads to disease awareness advertising. Denis Arnold, director of the Center for Applied and Professional Ethics, said standard branded promotions are “inappropriate” because they fail to convey enough risk info.

From the June 01, 2007 Issue of MM+M - Medical Marketing and Media

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