SKA Information Services announced the availability of its new Provider HealthNet online search tool and database of practicing healthcare professionals to improve sales calls, identify decision makers or manage office relationships.
Despite the rapid growth of alternative channels and slashing of field forces industrywide, physicians continue to rely on pharmaceutical sales reps for the knowledge they provide on their products and disease states, a recent study shows.
National Gay Newspaper Guild argues against banning drug ads
In a statement warning the Senate against imposing a moratorium on DTC, PhRMA president and CEO Billy Tauzin said: “DTC empowers patients by increasing their awareness of diseases and available treatments.
Ethics professors touts the benefit of disease awareness ads
A University of Tennessee ethics professor told attendees at a Rutgers lecture that pharmas should switch from branded ads to disease awareness advertising.