Genetic Testing

All articles by Genetic Testing

Overdosing on chemo: A common gene test could save hundreds of lives each year
Overdosing on chemo: A common gene test could save hundreds of lives each year
Arthur Allen, KFF Health News
March 26, 2024
2:05 pm

More than 275,000 cancer patients in the United States who are infused each year with fluorouracil, known as 5-FU.

Quick genetic test offers hope for sick, undiagnosed kids. But few insurers offer to pay.
Quick genetic test offers hope for sick, undiagnosed kids. But few insurers offer to pay.
Phil Galewitz, KFF Health News
October 23, 2023
3:18 pm

An alliance of genetic testing companies, drugmakers, hospitals, and doctors have lobbied states to increase genetic testing coverage under Medicaid.

Myriad touts the role of genetic testing in identifying cancer risks
Myriad touts the role of genetic testing in identifying cancer risks
John Newton
October 23, 2023
2:08 pm

The organization’s most recent marketing campaign calls attention to options of which many women are unaware.

Inside Google’s quest to digitize troops’ tissue samples
Inside Google’s quest to digitize troops’ tissue samples
James Bandler, ProPublica
December 16, 2022
11:15 am

The tech giant has long sought access to a priceless trove of veterans’ skin samples, tumor biopsies and slices of organs. DOD staffers have pushed back, raising ethical and legal concerns, but Google might win anyway.

Five things for health marketers to know: Tuesday, June 29, 2021
Five things for health marketers to know: Tuesday, June 29, 2021
Larry Dobrow
June 29, 2021
5:00 am

Pfizer and Moderna vaccines offer immunity for months, study finds; Intellia results show CRISPR successfully editing DNA in humans; Johnson & Johnson pays $230 million in opioid settlement.

Five things for health marketers to know: Friday, May 21, 2021
Five things for health marketers to know: Friday, May 21, 2021
Lecia Bushak
May 21, 2021
5:00 am

Experts urge wealthy nations to donate vaccine doses; BMS shares promising results for melanoma treatment; JPMorgan launches new employee healthcare venture.

‘Coco’ filmmakers discover family history in latest Ancestry spot
‘Coco’ filmmakers discover family history in latest Ancestry spot
Zoë Beery
December 4, 2017
8:30 pm

Content Collective takes the Pixar film’s creators on their own genealogy journeys.

Ancestry’s first work from Droga5 makes a bold statement about America’s diversity
Ancestry’s first work from Droga5 makes a bold statement about America’s diversity
Kathryn Luttner
July 7, 2017
3:15 pm

The genomics brand brings together 29 descendants of the founding fathers for an atypical July Fourth campaign.

23andMe partners with ‘Despicable Me 3’ for first movie partnership
23andMe partners with ‘Despicable Me 3’ for first movie partnership
Kathryn Luttner
June 6, 2017
5:50 pm

The genetics testing company helps Gru find his lost-lost brother in six-week marketing push.

Olivier Noel, DNAsimple
Olivier Noel, DNAsimple
April 4, 2017
11:00 am

Olivier Noel is founder and CEO of DNAsimple.

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