Boehringer-Ingelheim has recruited actress Jane Seymour to serve as the face of a continental European atrial fibrillation and stroke awareness campaign.
Apps on fire, but pharmas losing the mobile health arms race, says report
Pharma investment in app development exploded last year, as companies branched out beyond diabetes, but industry spending on mobile is still dwarfed by other healthcare players, according to an Ernst & Young report.
Brand.com sites for sleep aids and ED drugs drive scripts
Levitra.com led the pack among product websites that drove consumers to the doctors to request a prescription, according to a Manhattan Research survey.
Takeda is observing Irritable Bowel Syndrome (IBS) Awareness Month with the launch of an unbranded website for patients called Let’s Talk IBS. Campaign materials include a video featuring Dr. Lauren Gerson, along with tips, treatment options and other interactive areas for patients.
PhRMA revived its push to add an FDA bug linking to risk info in search engine sponsored links and called on FDA to clear the way for “microblogging of newsworthy regulatory events” on drugs and biologics.
Medtronic launched a video contest for diabetic kids featuring an insulin pump-wielding lion mascot. Contestants must incorporate downloadable cutouts of Lenny the Lion into their 2-3 minute videos.
Many big pharma firms are running e-samples, a form of marketing which researchers say capitalizes on patients seeking health information and may affect prescribers’ preference for brands over generics.
The AMA partnered with the Flu Information Care System (FICS) – a coalition of pharmacies, drug makers, state governments, tech providers and others – to launch a flu assessment site for consumers.