Cracking the patient-physician interaction has long proved elusive for pharma. But by combining patient chart data with actual audio conversations, marketers can better understand how to impact the exchange, says Carolyn Choh Fleming
Waterfront Media has named Revolution Health’s Lynn Weiss-Kane VP and publisher and AOL’s Margaret Detweiler executive editor of the site Everydayhealth.com.
John Wiley & Sons is giving its American Journal of Hematology a fresh look, along with a nod to the open access publishing movement, in hopes of winning over younger authors.