Advanstar named Erin Schlussel Stever national account manager for the Ophthalmology Times Group, including Ophthalmology Times, Ophthalmology Times America Latina, Ophthalmology Times Europe and ophthalmologytimes.com.
Falcetano named group publisher at Quadrant Healthcom
September 1, 2007
4:00 am
Quadrant Healthcom named Gary Falcetano group publisher for Clinician Reviews, Emergency Medicine and Urgent Care.
Just call it the Energizer Bunny. Despite drawing fire from consumer groups, legislators and other concerned critics wanting to curb it, direct-to-consumer pharmaceutical advertising keeps on going.
PRI offers digital version of MPR
August 1, 2007
4:00 am
Haymarket’s Prescribing Reference Inc. launched eMPR, a free downloadable digital version of its Monthly Prescribing Reference database.
Publisher combats ad spend drought
August 1, 2007
4:00 am
Elsevier is rolling out a series of electronic newsletters and ramping up patient guides and other direct-to-patient (DTP) offerings as it struggles to cope with a drop off in journal ad spend.
Krouse named VP, director of healthcare for Emerging Media Lab
August 1, 2007
4:00 am
Interpublic named Rachel Krouse VP, director of healthcare for its Emerging Media Lab. Krouse was previously a digital marketing consultant and previously worked at Omnicom’s CDMiConnect and LLNS.
Quadrant HealthCom hires Danielsen and Saunders
August 1, 2007
4:00 am
Quadrant HealthCom hired Randy Danielsen, PhD, as PA editor-in-chief of Clinician Reviews and Carol Silverman Saunders as editor of The Female Patient.
Communications Media Inc. launches online newsletter
August 1, 2007
4:00 am
Communications Media Inc. launched CMI Insights, an online newsletter for the firm’s pharma clients and their agency partners.
Consumer ad spend is bright spot for media owners
August 1, 2007
4:00 am
Pharmaceutical spending on consumer ads is a rare bright spot for media owners this year, but newspapers are getting short shrift.
Tacconi moves back to Merck to head investigational obesity drug
Merck has brought back consumer marketing guru Len Tacconi to serve as global brand leader for its lead investigational component for obesity, taranabant.