Medical Journal

All articles by Medical Journal

Five things for pharma marketers to know: Thursday, November 16, 2017
Five things for pharma marketers to know: Thursday, November 16, 2017
Virginia Lau
November 16, 2017
3:20 pm

Docs biased against research from poor countries, study finds; Astellas probed over patient-assistance charity support; Acorda reports deaths in Parkinson’s trial

Physicians still rely on medical journals but turn to the web when they have only 10 minutes
Physicians still rely on medical journals but turn to the web when they have only 10 minutes
Virginia Lau
November 17, 2016
3:36 pm

Drugmakers can do a better job of organizing dosing information, safety information, and clinical data on their brand websites, a new survey found.

Five things for pharma marketers to know: Tuesday, September 13, 2016
Five things for pharma marketers to know: Tuesday, September 13, 2016
Jaimy Lee
September 13, 2016
2:00 pm

Drugmakers routinely pay ghostwriters to write industry-funded research articles; Horizon to buy Raptor for $800 million; WellDoc partners with J&J

Which brands spent the most on professional ads in 2015?
Which brands spent the most on professional ads in 2015?
James Chase
April 11, 2016
1:00 pm

Here are the brands and companies that advertised the most on professional ads in 2015.

When it comes to professional ads, print makes its comeback
When it comes to professional ads, print makes its comeback
James Chase
April 11, 2016
1:00 pm

Following print’s best year since 2011, it’s time to rewrite those journal-advertising obituaries. Medical-surgical print journal spending in 2015 was up 8.4% to $372 million.

Five things for pharma marketers to know: Thursday, September 17, 2015
Five things for pharma marketers to know: Thursday, September 17, 2015
Jaimy Lee
September 17, 2015
3:36 pm

New analysis says Paxil is not safe or effective for teens; some FDA reviewers voted against Addyi approval over side effects; HHS partners with AstraZeneca on antibiotic development

Elsevier sends wave of takedown requests
Elsevier sends wave of takedown requests
Marc Iskowitz
December 26, 2013
6:31 pm

Elsevier is taking a hard-line posture against several different universities, asking them to take down scholarly research.

Japan investigates cancer “articles”
Japan investigates cancer “articles”
December 12, 2013
8:17 pm

The Heath, Labor and Welfare ministry says a publisher passed off advertorials as articles.

Study reveals doc detail preferences: Hang up the phone
Study reveals doc detail preferences: Hang up the phone
Deborah Weinstein
September 23, 2013
4:15 pm

Doctors shared their information preferences with CMI/Compas, revealing ways marketers can better pace their communications to max out channels.

Print: Still not dead
Print: Still not dead
Deborah Weinstein
November 21, 2012
3:27 pm

Studies show that printed pieces still hold sway in the industry.

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