Multichannel

All articles by Multichannel

The Titanium Award: Best in Show in 2016
The Titanium Award: Best in Show in 2016
Tanya Lewis
October 6, 2016
11:30 pm

The multichannel effort — UnitedHealthcare’s inaugural consumer brand advertising campaign — launched in March 2015 with the TV commercial Our Song.

Best Multichannel Campaign (Large Product Size) of 2016
Best Multichannel Campaign (Large Product Size) of 2016
Tanya Lewis
October 6, 2016
11:30 pm

The Ways In campaign was UnitedHealthcare’s first consumer advertising effort.

Best Multichannel Campaign (Small to Medium Product Size) of 2016
Best Multichannel Campaign (Small to Medium Product Size) of 2016
Tanya Lewis
October 6, 2016
11:30 pm

Tapping a diverse group of new parents helped breastfeeding product company Medela connect with and provide support for millennial moms and their families.

How to seize your omnichannel moment
How to seize your omnichannel moment
Sarah Mahoney
March 15, 2016
6:50 pm

Patients and doctors are looking for orchestrated customer engagement and expect omnichannel excellence. Are healthcare marketers ready?

5 industry execs discuss how to harmonize healthcare campaigns
5 industry execs discuss how to harmonize healthcare campaigns
March 11, 2016
6:30 pm

Here are points of view from five sector pros on harmonizing healthcare campaigns in today’s complex marketing world.

Omnichannel marketing tech opens new doors for engagement
Omnichannel marketing tech opens new doors for engagement
Sarah Mahoney
March 11, 2016
6:30 pm

Omnichannel as company commitment is nothing new to technical marketing in pharma. Marketers now need a broader omnichannel funnel continuously open to deeper customer engagement.

Grey Healthcare Group invests in OptimizeRx
Grey Healthcare Group invests in OptimizeRx
Jaimy Lee
October 1, 2015
9:00 pm

Ghg’s financial stake in the company highlights the growing interest among pharma marketers to engage physicians through EHR platforms.

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