Olympics

All articles by Olympics

Revisiting Olympic legend Gail Devers’ experience with Graves’ disease, TED
Revisiting Olympic legend Gail Devers’ experience with Graves’ disease, TED
Jack O'Brien
August 5, 2024
3:33 pm

In light of the ongoing Summer Olympics in Paris, Devers has continued to spread awareness of both Graves’ disease and TED in interviews with mainstream media outlets.

Olympic medalist Suni Lee leaps into kidney disease advocacy
Olympic medalist Suni Lee leaps into kidney disease advocacy
Molly Huth
August 2, 2024
9:49 am

The American Kidney Fund teamed up with the Olympic gold medalist for their new Know Your Kidneys initiative.

Health, wellness brands go big on the Summer Olympics in Paris
Health, wellness brands go big on the Summer Olympics in Paris
Jack O'Brien
July 26, 2024
12:54 pm

Eli Lilly, Sanofi and Figs are among the health and wellness brands advertising during the 2024 Summer Olympics in Paris.

Eli Lilly debuts One Body Olympic film ahead of opening ceremony in Paris
Eli Lilly debuts One Body Olympic film ahead of opening ceremony in Paris
Jack O'Brien
July 26, 2024
9:00 am

Eli Lilly enlisted more than two dozen Olympic athletes and partners to share the One Body video across their social media platforms.

Montefiore Einstein breaks through the 2024 Paris Olympics
Montefiore Einstein breaks through the 2024 Paris Olympics
Molly Huth
July 26, 2024
9:00 am

The Bronx’s own Montefiore Einstein Comprehensive Cancer Center looks to highlight this connection in their new campaign for the opening ceremony.

Inside Eli Lilly and Company’s multi-year Team USA partnership
Inside Eli Lilly and Company’s multi-year Team USA partnership
MM+M Staff
July 24, 2024
10:00 am

Lina Polimeni, Eli Lilly and Company’s chief corporate brand officer, explains how the drugmaker will use marketing at the Paris Olympics to build authentic relationships.

Figs is outfitting the 250 HCPs supporting Team USA at the 2024 Olympics
Figs is outfitting the 250 HCPs supporting Team USA at the 2024 Olympics
Jack O'Brien
July 18, 2024
4:20 pm

Figs debuted Anatomy of a Champion, a minute-long film featuring more than a dozen HCPs that are members of the USA Medical Team.

Herbalife is Fueling the Best athletes at the 2024 Summer Olympics in Paris
Herbalife is Fueling the Best athletes at the 2024 Summer Olympics in Paris
Jack O'Brien
July 17, 2024
3:35 pm

In addition to individual athletes, Herbalife also sponsors six Olympic Committees, including India, Greece, Vietnam, Italy, Mexico and Israel.

Inside the International Olympic Committee’s marketing playbook for Paris 2024
Inside the International Olympic Committee’s marketing playbook for Paris 2024
Initha Selvakumar
July 17, 2024
9:20 am

Digital engagement and marketing director Leandro Larrosa spoke with Campaign US about how the organization is preparing for the Paris Games.

How brands are going for gold at the Paris Olympics
How brands are going for gold at the Paris Olympics
Matthew Keegan
May 24, 2024
9:00 am

Campaign explores how Asian brands are maximising ad spend at the mega sporting event, the keys to a winning marketing strategy, and the best platforms to engage young fans.

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