WPP sees ‘slightly subdued’ new business outlook for big pitches
WPP is defending its media account with Novartis this year.
WPP is defending its media account with Novartis this year.
Healthcare made up 11% of the holding company’s revenue less pass-through costs.
IPG owns networks McCann Health and FCB Health, as well as Healix, Golin, Virgo Health and ReviveHealth.
The holding company’s performance was held aloft by strong results in Europe, Asia and the Middle East.
The healthcare agencies posted the highest organic revenue growth of Omnicom’s five disciplines.
Healthcare accounted for a quarter of IPG’s billings in Q4.
The segment outpaced advertising, CRM, and PR in the quarter.
The holding company blamed the loss on a $21 million impairment charge.
CEO Michael Roth praised IPG’s performance in healthcare in Q3 as helping to lead U.S. growth.