FDA turns attention to vapes in latest version of Real Cost anti-tobacco campaign
An estimated 10.7 million teens are vaping or thinking about it.
An estimated 10.7 million teens are vaping or thinking about it.
The study estimated the FDA’s anti-smoking campaign, The Real Cost, saved $31 billion in smoking-related costs to society.
The Truth Initiative surveyed 9,000 young people to determine whether its campaign was really working.
The Quit Big Tobacco campaign from Vital Strategies is using HP’s agency diversity push as a guide.
The Every Try Counts campaign to change how smokers see their last attempt to quit.
News-style segments for MTV’s Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.
Johnson & Johnson has breached the U.K.’s drug regulation code in three places in promotions for smoking cessation product Nicorette.
The FDA drops Chantix’s black-box warning; hospitals try to reduce drug spending; AstraZeneca’s head of oncology to depart
Approximately 10% to 15% of lung cancer patients have never smoked and have developed the disease due to genetic alterations.
The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called “Squadless.”