Study: 77% of young people exposed to Truth ads don’t plan to smoke
The Truth Initiative surveyed 9,000 young people to determine whether its campaign was really working.
Smoking
This nonprofit wants brands to pressure their agencies to drop tobacco clients
The Quit Big Tobacco campaign from Vital Strategies is using HP’s agency diversity push as a guide.
FDA campaign reframes quitting for smokers
The Every Try Counts campaign to change how smokers see their last attempt to quit.
Truth Initiative asks whether Big Tobacco is exploiting veterans and the mentally ill
News-style segments for MTV’s Video Music Awards expose how brands have marketed cigarettes to already vulnerable groups.
Johnson & Johnson in breach of U.K. rules over Nicorette marketing
Johnson & Johnson has breached the U.K.’s drug regulation code in three places in promotions for smoking cessation product Nicorette.
Five things for pharma marketers to know: Monday, December 19, 2016
The FDA drops Chantix’s black-box warning; hospitals try to reduce drug spending; AstraZeneca’s head of oncology to depart
Novartis sets out to debunk misconception that only smokers get lung cancer
Approximately 10% to 15% of lung cancer patients have never smoked and have developed the disease due to genetic alterations.
Anti-smoking group Truth releases musical FOMO spot for MTV Video Music Awards
The anti-tobacco movement Truth is hitting young people in their pocketbooks with a new spot called “Squadless.”
Five things for pharma marketers to know: Monday, May 23, 2016
E.U. lifts warning on Pfizer’s Chantix; Obama’s Medicare Part B proposal panned by lawmakers; France to propose stricter rules for clinical trials
