The agency wants to reduce nicotine in cigarettes by 95%. Here’s what that would look like for smokers.
The duo teamed up again after the anti-vaping Depression Sticks campaign last year.
The government agency is looking for firms to continue work started in 2014 with several add-ons.
The state’s Department of Health confirmed Rally’s win of the account.
The state expects to make a decision later this summer.
The state wants to boost support for tobacco-free social norms with the seven-figure account.
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