Recent healthcare trends, including a physician shortage and the rise of value-based care centers, have put NPs and PAs on the fast track to recruiter popularity. Marketers, take note.
MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.
Procter & Gamble said its $4.2 billion acquisition of German firm Merck’s consumer health division was about allowing it to respond to the changing demands of an aging world.
Digital innovation in Japan, health-tech trends, and social media top the list.
Shire hires Jennifer Aniston for a disease awareness campaign; critics argue that the direct-to-consumer ads for Opdivo are misleading, while Merck’s Keytruda takes the lead in first-line cancer
Please join us for a webcast discussing key takeaways from the MM&M/Guidemark Health Healthcare Marketers Trend Report.
The advent of new ad-unit lengths is bringing drugmakers much-needed relief from the high cost of advertising on television.
Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction.
Branded drug sales declined 0.7% to $229 billion last year, according to IMS Health, and that’s having an impact on promotional spend.
JMI Health is launching PharmQD, which aims to be something like a cross between LinkedIn and Facebook for pharmacy students, hospital and retail pharmacists, said JMI SVP, eproducts Tina Pang Mayer (pictured).
