Trend

All articles by Trend

Who’s your prescriber now? Demand for NPs and PAs is booming, according to report
Who’s your prescriber now? Demand for NPs and PAs is booming, according to report
Emerson Cody
June 20, 2018
6:50 pm

Recent healthcare trends, including a physician shortage and the rise of value-based care centers, have put NPs and PAs on the fast track to recruiter popularity. Marketers, take note.

Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed
Shortening the drug side-effect list, and five other ways pharma DTC is set to be reformed
Marc Iskowitz
April 23, 2018
4:46 pm

MM&M hosted an event in Boston devoted to discussing topics and trends for the DTC marketer.

P&G: healthcare acquisition helps us stay on top of consumer ‘megatrends’
P&G: healthcare acquisition helps us stay on top of consumer ‘megatrends’
Simon Gwynn
April 20, 2018
1:32 pm

Procter & Gamble said its $4.2 billion acquisition of German firm Merck’s consumer health division was about allowing it to respond to the changing demands of an aging world.

MM&M’s 5 most-read technology stories of 2017
MM&M’s 5 most-read technology stories of 2017
MMM Staff
December 28, 2017
1:30 pm

Digital innovation in Japan, health-tech trends, and social media top the list.

MM&M’s top 5 stories in August 2016
MM&M’s top 5 stories in August 2016
MMM Staff
September 1, 2016
2:40 pm

Shire hires Jennifer Aniston for a disease awareness campaign; critics argue that the direct-to-consumer ads for Opdivo are misleading, while Merck’s Keytruda takes the lead in first-line cancer

Biopharma Marketing-Spend Outlook for 2016 sponsored by Guidemark Health
Biopharma Marketing-Spend Outlook for 2016 sponsored by Guidemark Health
April 21, 2016
7:12 pm

Please join us for a webcast discussing key takeaways from the MM&M/Guidemark Health Healthcare Marketers Trend Report.

Pharma finds happy medium in 90-sec. TV spot
Pharma finds happy medium in 90-sec. TV spot
Marc Iskowitz
September 28, 2012
1:37 pm

The advent of new ad-unit lengths is bringing drugmakers much-needed relief from the high cost of advertising on television.

Branded drug spend up, but slower growth ahead
Branded drug spend up, but slower growth ahead
Marc Iskowitz
April 5, 2012
1:00 pm

Last year, a wave of new products brought the industry succor as it awaits the full impact of the patent cliff on blockbuster brands. But companies should brace for contraction.

As brand revenue shrinks, so does brand promotion
As brand revenue shrinks, so does brand promotion
Marc Iskowitz
April 22, 2011
3:44 pm

Branded drug sales declined 0.7% to $229 billion last year, according to IMS Health, and that’s having an impact on promotional spend.

“Facebook for pharmacists” to offer news, CE and community
“Facebook for pharmacists” to offer news, CE and community
Matthew Arnold
June 18, 2009
5:14 pm

JMI Health is launching PharmQD, which aims to be something like a cross between LinkedIn and Facebook for pharmacy students, hospital and retail pharmacists, said JMI SVP, eproducts Tina Pang Mayer (pictured).

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