The WPP firm laid out a six-week research and planning program for the embattled public health organization.
Mallinckrodt to buy Sucampo for $1.2 billion; Amazon pushes digital advertising in 2018; WHO classifies gaming disorder as mental health condition
Samsung Bioepis launches Remicade biosimilar; WHO encourages uses of generic version of Sovaldi; nearly 20 million people with HIV on treatment
Everything from the brand promise to the campaign solution to the case-study video — it all has to be based in authenticity, he says.
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