Think You're Using the Right Health Data? Think Again.
Date: Wednesday, March 1, 2017
Time: 1:00pm EST/ 10:00AM PST
As the need to demonstrate improved patient outcomes and better business results intensifies across the healthcare landscape, understanding how to harness the power of data is more imperative than ever before. In this in-depth discussion, industry thought leaders will share their perspectives on the many new opportunities being driven by the ability to connect a multitude of health and non-health data sets in unique, innovative, and HIPAA-compliant ways. After the presentation, attendees will understand how to:
- Leverage health data sets spanning Rx, OTC, hospital records, EHR & EMR, doctors' notes, lab results, and other clinical data to gain a broader and deeper understanding of the patient continuum
- Connect these data sets to inform and improve audience profiling & segmentation, media planning & targeting, research, campaign measurement, and business optimization
Jeremy Mittler, VP, Industry Solutions, Crossix
Brian Cain, Executive Director, Commercial Insights & Analytics and Salesforce Operations, CelgeneZiv Yaar, Partner, McKinsey & Company