GCI Health named Wendy Lund CEO, a new position. Lund joins GCI from MS&L, where she was EVP, global business and client development and a member of the global leadership team. She was also CEO of Publicis Consultants PR, an MS&L sibling shop. GCI Health was spun off as an independent unit in 2008 following GCI Group’s merger with Cohn & Wolfe. Jill Dosik continues as president.
Roska Healthcare Advertising president Jay Bolling (below) has bought out founder Jon Roska and taken on the role of chief executive at the independent agency. Based in Montgomeryville, PA, Roska Healthcare Advertising clients include Pfizer, Bristol-Myers Squibb and GlaxoSmithKline.
Heartbeat Digital spun off its software division, Heartbeat Software, into an independent company, citing differing missions, business structures and marketing plans as well as a lack of shared back office and support services.
Draftfcb Healthcare named Rich Levy EVP, chief creative officer. Levy joined Draftfcb from GSW Worldwide, where he was executive creative director, and will take on some of the responsibilities held by chairman emeritus Tom Domanico, who retired last year.
From the March 01, 2010 Issue of MM+M - Medical Marketing and Media
