Analyzing Online Conversations: What Social Media Can Teach Us about the Patient Journey

Share this article:

Click Here to listen On-Demand

Healthcare consumers are flocking to the social Web to post about their experiences with a given disease and the treatments they hope will help fight it. State-of-the-art search software is available to capture and process these conversations, meaning pharma has access to a wealth of consumer dialogues. Yet ‘listening' to patients doesn't mean we're hearing them. Jeff Greene and Susan Eno Collins will present findings from a mining effort of thousands of online conversations about rheumatoid arthritis, along with the implications for brands across every disease category.

Jeff and Susan will use this example to answer questions about:

·         What is the patient journey and how can it inform communications planning for pharma brands?

·         How can online conversations help us understand the patient journey for a given disease?

·         What are some common barriers to treatment, and how did we find them on the Web?

·         How can brands identify knowledge gaps or myths and address them through patient education?

Speakers:

Susan Eno Collins, SVP, health education research and development, HealthEd

Jeff Greene, director of strategic services, social media, HealthEd

Moderator
James Chase,
Editor in Chief, MM&M

Sponsored by HealthEd

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Webcasts

Email Newsletters

More in Webcasts

Transforming Multichannel Content Distribution

Join Paul Shawah, VP, Product Marketing at Veeva on September 24 for an insightful webinar to explore how to make your multichannel marketing more efficient.

Delighting Your Customer through Multichannel Customer Engagement

Today's life sciences customers expect service delivered on their terms. They want the convenience of email, phone, web, and face-to-face - all personalized, all coordinated. The typical experience they receive as a consumer.

The New World of the Customer Experience - Not Your Daddy's Call ...

In this webcast, we will talk about how TrialCard's Customer Experience Center has become the focal point of our business - from inbound support for pharmacies, physicians, and patients through teledetailing and whitespace management to insurance verification and marketing research.