Behavioral Science

Sanofi contest gooses diabetes tech innovation

Sanofi contest gooses diabetes tech innovation

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Sanofi is re-upping its social media-driven Data Design Diabetes Innovation Challenge contest, which last year kicked up a wealth of innovative ideas and buzz for the price of $200,000 in prize money and a few salaries.

Buyer beware: behavioral science vs. behavioral marketing

In the digital world, new buzz words sprout and spread faster than the crabgrass in my lawn. One of those recent buzz words is behavioral marketing (sometimes called behavioral targeting).

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