Five things for pharma marketers to know: Tuesday, June 21, 2016
1. Cancer doctors are pushing pediatricians to use the HPV vaccine, saying it could help prevent tens of thousands of cancer cases. Oncologists want to rebrand the vaccine, highlighting its usefulness in cancer prevention. (WaPo)
2. GlaxoSmithKline said its experimental lung combo medicine, furoate/umeclidinium/vilantero, for chronic obstructive pulmonary disease met its primary goal: besting AstraZeneca's COPD treatment Symbicort.
3. Google is rolling out a new feature designed to make it easier for searchers to find symptom information. The search engine will now show users a list of related conditions when they input a symptom, as well as an overview of the condition. (USA Today)
4. A former FDA official was accused of insider trading by the U.S. Securities and Exchange Commission. Regulators contend that Gordon Johnston was paid by Visium Asset Management to tip off the hedge fund in advance about new generic drug applications. The CEO of Visium Asset Management, Sanjay Valvani, was found dead in an apparent suicide Tuesday. (Reuters)
5. ICYMI: A federal court jury acquitted a former Warner Chilcott executive of giving doctors kickbacks in order to boost prescriptions. (STAT)