These ads take aim at the aging male population. How well do they do at hitting their target?
Well-conceived disease awareness communications can be a powerful vehicle in establishing an urgent, emotional connection with an audience
These days, hitting the target in ads is ever more critical. These five ads are up to the challenge.
Displaying an in-your-face, post-digital sensibility, these global campaigns tell provocative stories to instigate behavioral change
The EpiPen manufacturer's latest effort: an e-book that shows children making allergy-friendly swaps at a school event.
The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.
Images that dramatize physical problems with an almost nightmarish spin make for compelling brand messages in six top-notch advertisements
How Shire's new campaign seeks to help diabetics start off on the right foot
The company narrowed its second quarter loss, but said its national TV campaign is driving an uptick in consumer interest.
Novo redoubled its Victoza marketing efforts after a recent setback, and that's made things tougher for GLP-1 rivals Bristol-Myers Squibb and AstraZeneca.