Campaigns

AbbVie art gallery: a glimpse into patient POV

AbbVie art gallery: a glimpse into patient POV

AbbVie's "Perspectives—Art, Inflammation and Me," an exhibit centered around inflammatory diseases, looks to offer patient perspective through an artistic medium.

Private View: Hitting the boomer target

Private View: Hitting the boomer target

These ads take aim at the aging male population. How well do they do at hitting their target?

Private View: Meeting the chronic-disease challenge

Private View: Meeting the chronic-disease challenge

Well-conceived disease awareness communi­cations can be a powerful vehicle in establishing an urgent, emotional connection with an audience

Private View: Focusing on the "one key thing"

Private View: Focusing on the "one key thing"

These days, hitting the target in ads is ever more critical. These five ads are up to the challenge.

Private View: Sparking Conversations

Private View: Sparking Conversations

Displaying an in-your-face, post-digital sensibility, these global campaigns tell provocative stories to instigate behavioral change

Mylan expands Get Schooled anaphylaxis tool box

Mylan expands Get Schooled anaphylaxis tool box

The EpiPen manufacturer's latest effort: an e-book that shows children making allergy-friendly swaps at a school event.

Valeant leverages Rx sales force, YouTube for OTC brand

Valeant leverages Rx sales force, YouTube for OTC brand

The company is supporting its professional pitch for the acne drug with a micro-targeted marketing strategy.

Private View: Tales from the Dark Side

Images that dramatize physical problems with an almost nightmarish spin make for compelling brand messages in six top-notch advertisements

Shire tackles diabetes from the bottom up

Shire tackles diabetes from the bottom up

How Shire's new campaign seeks to help diabetics start off on the right foot

Dendreon lowers expectations, touts DTC effort

The company narrowed its second quarter loss, but said its national TV campaign is driving an uptick in consumer interest.

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