Stuart Arbuckle, formerly of Amgen, has been named Vertex’s EVP and chief commercial officer. Arbuckle, who led sales, marketing and patient advocacy efforts for Amgen’s oncology business, will be using those same skills to manage Vertex’s sales, marketing, patient support and market research initiatives. He will report directly to Vertex’s president and CEO Jeffrey Leiden.

Publicis’ Rosetta named Tom Adamski president and Mark Taylor COO. Adamski was previously chief consumer technology and entertainment officer at the Princeton shop, which boasts a big healthcare practice, while Taylor was chief marketing operations officer. Both report to chairman and CEO Chris Kuenne.