Digital Media briefs: December 2012

Share this article:
Digital Media briefs: December 2012
Digital Media briefs: December 2012
Pfizer released HemMobile, an app that lets patients and caregivers log infusions and bleeds. The iPhone/iPad app is available free on iTunes. Pfizer hemophilia products include Xynthia and BeneFix.

Pharmacists want drug companies to give them online access to patient-support resources, a Manhattan Research survey found. Of the 752 US pharmacists the firm surveyed, more than three-quarters want access to online patient education materials and 64% of retail pharmacists want patient assistance or vouchers from companies through their electronic health records systems. Around two-fifths of pharmacists report spending more time on care and support of patients, including directing them to pharma websites and apps, than they did two years ago, with top conditions being diabetes, cardiovascular disorders, pain, respiratory distress and psychosis/depression.

Healthcare agency veteran Yaron Landow has joined Treato, a patient crowdsourcing platform backed by Reed Elsevier Ventures and private investors. Landow, who becomes VP US sales and business development at the startup, most recently led strategic services and business development at Flashpoint Medica.
Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.