Digital Media briefs

Share this article:
HealthiNation named Doug McFarland chief digital officer. McFarland, a HealthiNation board member for two years, was recently co-CEO of Dimestore Media, acquired last year by KnowledgeNetwork. He will oversee digital strategy and operations activities at the health video firm.

Novartis announced plans to roll out an iPhone app for MS patients that will allow them mobile access to its patient support programs. In January, the company released VaxTrak, which allows patients and caregivers to track vaccinations on their iPhones.

The Interactive Advertising Bureau found a broad online advertising recovery under way, with first-half revenues up nearly 12% over the same period in 2009, Advertising Age reported. Companies spent $12.13 billion on online advertising in the first half, making it the biggest six-month total of online ad spending ever, said the title.

Boehringer Ingelheim and the Latino Commission on AIDS launched, a Spanish-language online resource for Latinos living with HIV, as well as the healthcare providers and health educators that tend to them. The site, said BI, aims to enhance HIV/AIDS care and treatment by fostering open dialogue about the disease.
Share this article:
You must be a registered member of MMM to post a comment.

Next Article in Features

Email Newsletters


Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Is your marketing strategy stuck in 2005?

Is your marketing strategy stuck in 2005?

It is not enough to just have a killer black book or Rolodex. The market needs agile, swift marketing

Is guidance stifling social media?

Recent FDA draft guidance was meant to help companies create FDA-compliant tweets and handle third-party misinformation on the web. What other obstacles lie in the path of effective social media use?

FDA social media guides draw flak

FDA social media guides draw flak

Two FDA guidance documents on how health product manufacturers may participate in social media have drawn criticism from industry and consumer groups.