Digital Media briefs: June 2013
Pfizer announced a website, in partnership with retail pharmacy giant CVS, that will offer home delivery of Viagra for customers ordering online with a valid prescription. Visitors to www.viagra.com/buy-real-viagra, promoted through paid search, are funneled to CVS's National Association of Boards of Pharmacy-accredited site when clicking on “Fill a prescription.”
Former Google chief health strategist Roni Zeiger launched Smart Patients, an online cancer community, with a roster of partners including the Bonnie J Addario Lung Cancer Foundation, Cancer Commons and WorldOne Interactive. The site is similar to the FDA's recent Patient Network launch and other supportive communities in that it seeks to bridge the clinical and the empathetic. The site includes a clinical trial search engine along with a forum for patients.FDA is making it easier for patients to participate in the regulatory process with its Patient Network website, which brings together info previously scattered across various websites. The new site invites patients to become patient representatives at advisory committee meetings and offers them the opportunity to submit comments on regulations.