Digitas Health

Share this article:
Company Profile
Digitas Health is the largest interactive marketing agency catering exclusively to healthcare and pharma, offering services to many of the nation's top pharmaceutical companies as well as a number of smaller pharmaceutical, wellness and OTC brands.  With many of the world's leading pharmaceutical, bioscience and medical device companies as clients, Digitas Health is known for building brands that garner trust with healthcare professionals, patients and caregivers.  Boasting the largest digital media buying division in the US, the agency leverages its strong relationships to make the most of clients' marketing efforts.

Digitas Health is the only healthcare agency with a team of five physicians and other healthcare professionals working on staff. The in-house Science and Medicine Department is complemented by the Digitas Health Medical Advisory Board, a team of more than 20 doctors working in hospitals across the US in specialties ranging from oncology to gastroenterology to pediatrics to emergency medicine and more.  This is combined with the expertise of the company's talent across capabilities, which includes award-winning graphic designers and art directors who work in digital, print and broadcast; social media influencers fluent in real-time; brand-building strategic mavens and analytical measurement gurus; regulatory reviewers and medical writers with decades of experience; relationship builders; movers and shakers.

Services and Offerings
  • Advertising
  • Direct marketing and affinity programs
  • Search engine marketing
  • Social media
  • Web development and emerging media
  • Research and analytics
  • Viral indexing
  • Behavioral measurement
  • Digital strategy
Case Study
The Good To Share campaign, an unbranded campaign for MedImmune, educated parents and children about the importance of vaccination during the height of one of the most infamous flu seasons on record.  Centered around GoodToShare.com and TV properties, it is based on children's willingness to share their favorite things such as hugs, ice cream and toys, without sharing germs and the flu virus.  Sesame Street's Elmo made a memorable appearance urging children to aim for the elbow when sneezing, and articles from the experts at Parents magazine add another layer of understanding.  The campaign was so well-received it earned a thank you letter from the Centers for Disease Control and Prevention. 

Share this article:
You must be a registered member of MMM to post a comment.
close

Next Article in Features

Email Newsletters

MM&M Future Leaders


Register now

Early bird $1,950 before 31 October 2014

*Group discounts available on request 

MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.

More in Features

Read the complete October 2014 Digital Edition

Read the complete October 2014 Digital Edition

Click the above link to access the complete Digital Edition of the October 2014 issue of MM&M, with all text, charts and pictures.

Predicting your pink slip

Predicting your pink slip

Any time a firm needs to save money, high-salaried executives are targets

Private View: New ways to engage with customers

Private View: New ways to engage with customers

These healthcare social media campaigns successfully use emotion, altruism and the human desire to "brand" oneself to get customers engaged.