Marketing to Millennials

Gen Y wants companies to stand for "Important missions and values"

Down... but not out

Satisfaction levels among pharma-based respondents fell, but didn't exactly tank

Live, listen and learn

Companies are realizing that they need to be more attuned to their audience

We've only just begun

We cemented our credibility during the most difficult period for publishing

Going for the ultimate goal

Since when was the US better at soccer than advertising?

Bringing back the magic

At MM&M's Leadership Exchange, the passion, candor, enthusiasm and respect were second-to-none

One-product wonders

When it comes to the patent cliff, pharma, it seems, is so over it

Storied in great content

Content marketing is no mystery. It's just the art of sharing good stories

Insight trumps innovation

At any given time, 25-40% of your staff don't know how to do their jobs

Shiny objects with meaning

Gaming does not trivialize the patient's experience of a chronic disease

The Women's Health landscape is ripe with opportunity for pharma marketers. This seven-page eBook offers product managers a guide to capitalizing on the trends, growth areas and unmet needs. Includes alternative channels to engage OB/GYNs and oncologists, and plenty of tips. Click here to access it.

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