DTC and OTC/wellness can borrow from mainstream consumer shops. Professional marketing may pose a tougher sell.
January marks the start of the 50th annual publication cycle of MM&M. We're also witnessing the industry enter its own technological golden era.
Hackathons are a dime a dozen in healthcare. But are they encouraging the community to collaborate on solving the most nettlesome problems, or merely to tinker on me-too solutions?
Three suggestions for defusing the highly charged pricing atmosphere
There remains a pressing need for more progress in puncturing the glass ceiling
Could Kardashian West's now-notorious Diclegis social post be more than an OPDP case study?
Taking a look back at what's happened—and what hasn't happened—on the healthcare communications policy front so far this summer
Can agencies prove that regulations no longer hinder Grand Prix-level branded work?
When Monique Levy, one of the most-level-headed analysts in the pharma industry, calls attention to a mysterious phenomenon, you listen.
Apple's ResearchKit could accelerate the pace at which industry approaches start-ups building products in the patient-facing part of health tech