CCO firings a sign of agencies' waning tolerance for misbehavior

Men in high advertising posts are still misbehaving, but agencies are taking the behavior more seriously now, and acting swiftly to address it.

2018 Agency 100 preview: a complete guide to a year of disruption

This year's version of the Agency 100 aims to give you the most complete guide to disruptions in the environment in which agencies operate, ranging from fresh data privacy and security worries, to newer kinds of innovation and enterprise technology work.

Transparency may have taken a back seat on this diversity drive

MM&M/Publicis Health's first Diversity Survey reveals some notable shifts to making the healthcare industry more inclusive, yet many agencies didn't feel like opening up about their diversity numbers.

Data-driven. Obsessive. A little pushy. Meet this year's Top 40 Healthcare Transformers

Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.

Will the real patient advocate please stand up?

Industry opponents say the end is nigh for pharma's ability to deduct expenses for consumer drug advertising, but those who've found their calling in healthcare comms ought to have something to say about that.

Purdue's Point of No Return

Purdue's decision to pull OxyContin sales reps highlights what has been the biggest part of marketing budgets. Did we just see the tipping point?

MM&M's Data Week: Demystifying one of pharma's biggest pain points

It was at an MM&M event back in late 2013 that I got my first glimpse of how this industry feels about big data.

CVS/Aetna Combo a Formidable Pharma Rival When it Comes to Access

The combined company wields greater power to disrupt brand profits.

First 'Digital Drug' Faces a Second Litmus Test: Improving Adherence

Technology like this could expand further to form better collaborations between pharma, payers and organized providers.

Memo to New CEOs: Prioritize Diversity

Management turnover has brought the opportunity to keep up the pressure.