The idea is that each gets some of what it needs. Payers gain some control over cost, and pharma may get to stay on formulary.
This month we will debut a restyled MM&M logo on our website, in a mobile-friendly, redesigned email newsletter, and on the cover of our magazine.
My hope is that all of us do a better job of focusing on value.
Each of this year's Influencers wields significant influence at a major health-related organization and boasts high-profile accomplishments, oftentimes ahead of the aforementioned pain-of- change curve.
Some innovations are still emerging, while others seem more elusive than ever. You'll find many moments whose impact resonates through time.
When the Career and Salary Survey made its debut, in 1987, Eli Lilly's Prozac led the list of mass-market drug launches and AIDS therapy had taken a big step forward with the approval of GlaxoSmithKline's AZT, a year earlier.
Were we trying to celebrate these women for having made hard-won progress in gender parity while also perpetuating a stereotype about them?
Besides being the right thing to do, elevating woman leaders confers a competitive edge to companies, a fact confirmed by multiple studies.
Many healthcare marketers still struggle to convey the importance of the digital medium in what is now undoubtedly a mostly digital world.
Innovation leaders in the healthcare sector say hire experienced staff, centralize your team, and encourage women in innovation to rise up the C-suite.
- MAHF honors Abbate and Lazur, Future Famers
- Five things for pharma marketers to know: Thursday, February 23, 2017
- Almost one-third of programmatic ads violate IAB guidelines, study finds
- Why Pharma Refuses to See Value in 'Influence'
- Five things for pharma marketers to know: Wednesday, February 22, 2017