There needs to be a greater effort put into the issue of adherence. What can academia, providers, pharma and payers do to address this pressing need?
Gen Y wants companies to stand for "Important missions and values"
Satisfaction levels among pharma-based respondents fell, but didn't exactly tank
Companies are realizing that they need to be more attuned to their audience
We cemented our credibility during the most difficult period for publishing
Since when was the US better at soccer than advertising?
At MM&M's Leadership Exchange, the passion, candor, enthusiasm and respect were second-to-none
When it comes to the patent cliff, pharma, it seems, is so over it
Content marketing is no mystery. It's just the art of sharing good stories
At any given time, 25-40% of your staff don't know how to do their jobs
Does a health psychology approach hold the key to Rx adherence? In MM&M's latest Leadership Exchange Uncut eBook, industry stakeholders from the payer, provider, academic and pharma realms explore the "why" behind medicine taking. Access here.