Down... but not out

Satisfaction levels among pharma-based respondents fell, but didn't exactly tank

Live, listen and learn

Companies are realizing that they need to be more attuned to their audience

We've only just begun

We cemented our credibility during the most difficult period for publishing

Going for the ultimate goal

Since when was the US better at soccer than advertising?

Bringing back the magic

At MM&M's Leadership Exchange, the passion, candor, enthusiasm and respect were second-to-none

One-product wonders

When it comes to the patent cliff, pharma, it seems, is so over it

Storied in great content

Content marketing is no mystery. It's just the art of sharing good stories

Insight trumps innovation

At any given time, 25-40% of your staff don't know how to do their jobs

Shiny objects with meaning

Gaming does not trivialize the patient's experience of a chronic disease

Five stars for the New Year

In this issue's All-stars coverage you'll find five great industry success stories from the past year. Here, in a nutshell, is why each won

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MM&M EBOOK: PATIENT ACCESS

Patient access to pharmaceuticals is a tale of two worlds—affordability has improved for the majority, while the minority is hampered by cost, distribution and red tape. To provide marketers with a well-rounded perspective, MM&M presents this e-book chock full of key insights. Click here to access it.