Editor's Desk—Pill+: Now I'm a Believer

If you look at this as simply a tool to drive your brand, you've missed the point

Editor's Desk: Trials and innovations

How should pharma organize around adjacencies to therapeutics?

Editor's Desk: Whither the fast followers?

Will DIY and the mHealth movement be the catalysts driving change?

Disruption on display

As these 40 standouts show, the industry is ready to move forward

Adherence is in the behavior

There needs to be a greater effort put into the issue of adherence. What can academia, providers, pharma and payers do to address this pressing need?

Marketing to Millennials

Gen Y wants companies to stand for "Important missions and values"

Down... but not out

Satisfaction levels among pharma-based respondents fell, but didn't exactly tank

Live, listen and learn

Companies are realizing that they need to be more attuned to their audience

We've only just begun

We cemented our credibility during the most difficult period for publishing

Going for the ultimate goal

Since when was the US better at soccer than advertising?

 

Did you miss January's Top 40 Healthcare Transformers issue? Read how these inventors, strategists, entrepreneurs and wonks are challenging, disrupting and otherwise transforming the healthcare business. And join us April 30 to honor them at the Transforming Healthcare Dinner. Click here.

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