Content marketing is no mystery. It's just the art of sharing good stories
At any given time, 25-40% of your staff don't know how to do their jobs
Gaming does not trivialize the patient's experience of a chronic disease
In this issue's All-stars coverage you'll find five great industry success stories from the past year. Here, in a nutshell, is why each won
What if pharmaceutical marketing could start again with a clean slate, reinvent age-old marketing instincts and put in place some things that we think would think might work a little better? What would it look like?
The battle for patient-centricity sounds a lot like the fight for digital
MM&M's Career & Salary Survey usually throws up at least one interesting storyline or trend each year, based on an analysis of the numbers. In this, the study's 27th year, I can give you at least three.
HCPs are viewing more content than before—but probably not your content
The breathtaking speed with which pharma marketing continues to evolve demands a continuous dialogue
Objectives have been redefined... now it's time to put them into practice