What if pharmaceutical marketing could start again with a clean slate, reinvent age-old marketing instincts and put in place some things that we think would think might work a little better? What would it look like?
The battle for patient-centricity sounds a lot like the fight for digital
MM&M's Career & Salary Survey usually throws up at least one interesting storyline or trend each year, based on an analysis of the numbers. In this, the study's 27th year, I can give you at least three.
HCPs are viewing more content than before—but probably not your content
The breathtaking speed with which pharma marketing continues to evolve demands a continuous dialogue
Objectives have been redefined... now it's time to put them into practice
The actual amounts may be small, but the direction of the swing is undeniable
When Ian Talmage, Bayer HealthCare's SVP, global marketing, was faced with a cancer diagnosis, he found that other patients had more information to offer him than pharma did
The fact that Pfizer cut DTC spend by 30% and kept the top spot tells its own story
With the advent of expansive data, risk management has evolved to include assessment of the risk of not doing things.