Storied in great content

Content marketing is no mystery. It's just the art of sharing good stories

Insight trumps innovation

At any given time, 25-40% of your staff don't know how to do their jobs

Shiny objects with meaning

Gaming does not trivialize the patient's experience of a chronic disease

Five stars for the New Year

In this issue's All-stars coverage you'll find five great industry success stories from the past year. Here, in a nutshell, is why each won

Wiping the slate clean

What if pharmaceutical marketing could start again with a clean slate, reinvent age-old marketing instincts and put in place some things that we think would think might work a little better? What would it look like?

Impatience over patients

The battle for patient-centricity sounds a lot like the fight for digital

The good, bad, ugly truth

MM&M's Career & Salary Survey usually throws up at least one interesting storyline or trend each year, based on an analysis of the numbers. In this, the study's 27th year, I can give you at least three.

Of message and medium

HCPs are viewing more content than before—but probably not your content

New dialogue, old hangups

The breathtaking speed with which pharma marketing continues to evolve demands a continuous dialogue

The fruits of reinvention

Objectives have been redefined... now it's time to put them into practice

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