Marketers Must Help Decode the EHR for Pharma

Many healthcare marketers still struggle to convey the importance of the digital medium in what is now undoubtedly a mostly digital world.

Healthcare Opens Up to Innovation and Says 'Ah'

Innovation leaders in the healthcare sector say hire experienced staff, centralize your team, and encourage women in innovation to rise up the C-suite.

Report Reflects Pharma's Strained Ties with Payers

Payer pressure was once again voted the biggest challenge by respondents, and medium and large biopharma and medical device companies appeared to be most bothered by it.

Is This the End of Agency Diversification?

DTC and OTC/wellness can borrow from mainstream consumer shops. Professional marketing may pose a tougher sell.

Marc Iskowitz: Our Own Golden Era Has Begun

January marks the start of the 50th annual publication cycle of MM&M. We're also witnessing the industry enter its own technological golden era.

Editor's Desk: Three Problems Ailing the Health Hackathon

Hackathons are a dime a dozen in healthcare. But are they encouraging the community to collaborate on solving the most nettlesome problems, or merely to tinker on me-too solutions?

Editor's Desk: Escaping the Shkreli Cycle

Three suggestions for defusing the highly charged pricing atmosphere

Editor's Desk: Salaries on the Comeback

There remains a pressing need for more progress in puncturing the glass ceiling

Editor's Desk: Kim Kardashian West's tempest in a bottle

Could Kardashian West's now-notorious Diclegis social post be more than an OPDP case study?

Editor's Desk: Off-label and on the record

Taking a look back at what's happened—and what hasn't happened—on the healthcare communications policy front so far this summer


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