Digital Partners 2015

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A showcase of select healthcare marketing and media ­companies with strong digital capabilities, comprising a concise profile of each, with details of their services and ­offerings, areas of expertise and their predictions for the year ahead. Click on the company name below to see its information. For an alphabetized index of these companies, and the page numbers on which they appear, please refer to “Companies at a Glance 2015

AbelsonTaylor

The CementBloc

eHealthcare Solutions

GA Communication Group

Klick Health

AbelsonTaylor

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Company Profile

AbelsonTaylor remains the largest privately owned health and wellness advertising agency in the world. We answer to more discriminating critics than directors, shareholders and accountants. We answer to ourselves. Since our humble beginnings, we have remained singularly focused on brands that help people live healthier lives. We are 100% focused on and 100% passionate about health and wellness. We make it our business to understand the science of products. We explore the science of the hearts, minds and motivations of professionals and consumers. We combine our passion, focus and creative brilliance to accelerate brands. The result of our passion and focus? Satisfied clients. Award-winning creative. And colleagues who respect our work. In fact, AbelsonTaylor has been voted the Most Creative Agency 11 times and the Most Admired Agency 6 times by the top 50 medical agencies in the US.

Awards
Med Ad News: Most Admired Agency, Best Non-Branded Campaign and Best Consumer Campaign
MM&M: 1 Gold and 1 Silver
• CLIO: awarded with a Bronze Award
PM360 Trailblazer Gold: PM360 Greatest Creators Award
• Aster Awards: 1 Gold and 1 Silver
• Medical Advertising Hall of Fame Heritage Award

Leadership

• Dale Taylor, President and CEO, dale.taylor@abelsontaylor.com
• Jay Carter, SVP, Director of Strategy Services, jay.carter@abelsontaylor.com
• Stephen Neale, SVP, Executive Creative Director, stephen.neale@abelsontaylor.com
• Jeff Berg, SVP, Director of Client Services, jeff.berg@abelsontaylor.com
• Keith Stenlund, VP, CFO, keith.stenlund@abelsontaylor.com

Address: 33 W Monroe, Suite 600, Chicago, IL 60603 
Phone: 312.894.5500
Website: www.abelsontaylor.com
New Business Contact: Jay Carter, SVP, Director of Strategy Services; jay.carter@abelsontaylor.com
Year Founded: 1981
Number of Employees: 382
Areas of Expertise: Creative. Branding. Digital. Broadcast. Direct to Physician. Direct to Patient. Direct to Consumer.

What will be the most important digital health trend in 2015?
Healthcare wearables will continue to evolve and these devices will unite the disparity that traditionally occurs with data. Imagine a world where data points converge to produce information that can lead to lower healthcare costs and overall better health. Healthcare wearables and the data they produce could lead to improved patient engagement and population health.

The CementBloc

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Company Profile

The CementBloc is the most awarded healthwellness communications company in the US, employing more than 175 employees in our New York offices. We offer full-service multichannel capabilities across HCP, patient and payer audiences and are a founding partner of Indigenus, a global network of independent healthcare agencies. We develop creative solutions for our clients that advise, persuade and transform the healthcare marketplace. Our communications and engagement platforms are built to drive belief—belief in customer value and product differentiation and, ultimately, belief in your brand.

Services & Offerings

• Campaign development: We excel at creating campaigns that drive creative and business excellence. Our insight- and opportunity-driven creative process is focused on shaping customer beliefs to drive desired behavior and outcomes. 
• Product launches: We have executed multiple flawless product launches for a wide range of clients including co-promotes, large and small pharma, biotech and diagnostics.
• High-science marketing: We activate deep clinical insights to establish new standards of care, integrating a partner and advocacy group strategy to create a marketing ecosystem around your brand across multi-indication drugs and orphan diseases.
• Multichannel marketing solutions: We've adapted to the needs and opportunities of a changing landscape of products, platforms and customers to evolve innovative and meaningful ways to engage across stakeholders.

Core Capabilities

• Creative excellence: The creative mind-set is at the core of what drives our success. The ability to connect and sequence ideas together that evolve the brand's best self is what we do best.
• Customer engagement solutions: Our team integrates content strategy, channel and media planning, user experience and technical execution to deliver a holistic customer-centric solutions approach.
• Payer strategic offering: The product is but one part of the value equation within a rapidly evolving healthcare landscape. We persuasively communicate brand and business value to payers, providers, specialty pharmacies and emerging stakeholders in accountable care.

Address: 641 Sixth Avenue, NY, NY 10011
Phone: 212.524.6206
Website: www.thebloc.com
New Business Contact: Jennifer Matthews 212.524.6206
Year Founded: 2000
Employees:175
Sample Clients: Pharma, biotech and diagnostics across digital, payer and patient audiences

What will be the most important digital health trend in 2015?
These new entrants to digital marketing will initiate change this year: providers and hospitals that want to manage patients remotely, improve outcomes and reduce readmissions; payers who want to communicate proactively and reduce systemic costs; and diagnostic companies that want to empower patients to actively participate in their healthcare decisions. In 2015 these forces will initiate change, quietly yet quickly, redefining the healthcare communications continuum.

eHealthcare Solutions

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Company Profile

True digital engagement is born from the strategic convergence of the right media, supporting the right message, delivered to the right audience at the right time. At eHealthcare Solutions (EHS), we create custom digital programs tailored to each client's needs and marketing goals. We then leverage the reach of our exclusive relationships with leading healthcare professional (HCP) societies, media companies and consumer health sites, combined with our FocalPoint™ technology, to deliver unmatched digital engagement of targeted HCP and consumer audiences at the time and place when they are most interested in, and responsive to, relevant healthcare messaging.

SERVICES & OFFERINGS

We create custom digital solutions. In addition to basics like rich media and interstitial advertising, EHS offers:
• Prescriber Authentication and message delivery to list-matched MDs, DOs, NPs, PAs
• FocalPointTM Precision Geo-medical Targeting
• Informed Targeting—a sophisticated mix of interest-based, registration-driven contextual and authenticated targeting
• Mobile messaging
• Video pre-roll and post-roll
• Custom Content Microsites
• Custom Content Infusion—native advertising on premium brands
• Conference Connection Programs
• Email: Physician, HCP and condition-specific consumer lists and newsletters
• Awareness Month Sponsorships
• Business Intelligence Briefcase of ROI Metrics

CORE CAPABILITIES

Custom Digital Programs: We are experts in digital healthcare marketing with decades of experience building programs that drive results. We develop cutting-edge concepts into comprehensive digital programs that modify customer behavior and motivate action. At EHS, we deliver a blend of innovation and digital expertise mixed with targeted engagement opportunities for Maximum Brand Impact.  

Targeted Healthcare Advertising: Through over 400 websites that have 98% organic traffic, we provide unmatched access to physicians/HCPs and patients.  We deliver high-value optimization using a sophisticated mix of targeting capabilities across our top-tier publisher partners. We deliver your message with pinpoint accuracy to maximize the return on your investment.

Address: 810 Bear Tavern Road, Suite 102, Ewing, NJ 08628
Phone: (609) 882-8887
Website: www.eHealthcareSolutions.com
New Business Contact: sales@EHSmail.com or (609) 882-8887 ext. 1
Year Founded: 1999
Sample Clients Pharmaceutical, Biotech, Medical Device and Healthcare companies that target physicians and other healthcare professionals

What will be the most important digital health trend in 2015?
The deployment of advanced digital targeting capabilities, including prescriber authentication and geo-medical audience segmentation.  Precision targeting delivers the right message to the right audience at the right time. Audience density can be segmented by diagnosed condition (Dx), by prescription (Rx) and by char­acteristic matching (Mx), which minimizes waste and increases targeted reach. The result is engaging target audiences while minimizing waste.

GA Communication Group

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Company Profile

We are a full-service communication agency with a specific focus in the diverse healthcare space. We love what we do because healthcare communication done well can dramatically impact well-being. Our clients, and the brands we work with, range from highly scientific, specialized clinical therapies to consumer and OTC products. We work with people who think big, have game-changing products and therapies and who expect to be challenged. GA enters its 33rd year having doubled its size in both revenue and staff since 2008, earning recognition from INC. 500 as one of the nation's fastest-growing private businesses for four consecutive years.

SERVICES & OFFERINGS

GA has long been valued for its strategic insight, creative ideas and execution and has developed ­significant core competencies and expertise in building and delivering campaigns in all digital, social and mobile media platforms. In short—we think, we create and we execute for our clients.

CORE CAPABILITIES

• You'll find us candid, direct and a breath of fresh air to work with.
• Our focus is on our clients and their unique business needs. We listen first and we don't speak in vague marketing tongues, jargon or rhetoric.
• We are strategic, creative, media and tech savvy and have a gritty blue-collar work ethic that ­inspires us to get things done on behalf of our clients—on time, as promised.
• Specifically, we have a vast amount of knowledge, expertise and experience to design, create and ­execute programs and campaigns that help our clients sell their products and services to healthcare professionals, patients and consumers.

Address: Offices in Chicago and Los Angeles
Phone: (312) 803-1900
Website: www.gacommunication.com
New Business Contact: Joe Kuchta, CEO, jkuchta@gacommunication.com
Year Founded: 1982
Employees: 102

What will be the most important digital health trend in 2015?
You could argue for the ACA, wearable market, EMRs or specific digital tools as the major developments of 2014. We believe, however, that it is actually the environment surrounding their rise that is the big trend for 2015. The ripple effect from each new platform, the need for increased patient education and the frustrations of marketers and physicians are changing the healthcare landscape faster than before. The name of that trend is “turbulence,” which will characterize marketing for the foreseeable future. It's our job to help you manage it.

Klick Health

 

Klick Health is the world's largest independent digital health agency, laser-focused on creating solu­tions that engage and educate healthcare providers, patients, and caregivers about lifesaving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick's in-house expertise across the digital universe—strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and Toronto. For more information on Klick, go to www.klick.com. Follow Klick on Twitter @KlickHealth.

Services

We are a full-service digital marketing agency, providing everything from mobile strategy, design and development to custom Intranets, KOL portals, SFE and NPP solutions, eCRM and relationship marketing, media planning, eLearning, strategy, and more. Some of our core offerings include:

• Digital Strategy and Insight: Klick's Digital Strategy & Insights team acts as a barometer throughout the lifecycle of an engagement. A consistent advisory role with scheduled checkpoints ­enables adjustments and course corrections to be made quickly, ensuring the final execution is always on strategy.
• Analytics and Optimization: Addressing analysis and optimization are not an afterthought because we know what happens when they are not considered at the onset of an engagement. It's about providing only the most relevant metrics to help determine your true return on investment.

Phone: 1-877-885-9957
E-mail: connect@klick.com
Website: www.klick.com
Founded: 1997

What will be the most important digital health trend in 2015?

On the patient side, the continuing rapid move toward mobile usage is still a significant driver. With the arrival of wearables of substance, like AppleWatch, and a growing chronic patient demand for health apps and channels that can drive data-driven, patient-physician interaction, we expect this trend only to accelerate over the course of the year. On the business side, it's all about ROI. The industry is finally at the point where pharma can leverage data and proven know-how to close the loop and see the impact of digital marketing. 

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