Leadership Exchange Uncut : The Agency-Client Relationship

Leadership Exchange Uncut
Leadership Exchange Uncut

James Chase, MM&M's Editor-In-Chief, chairs a candid discussion with six seasoned execs in "The Agency-Client Relationship," our first Leadership Exchange Uncut e-book. Click here to get the inside scoop on the challenges and opportunities of the agency-client relationship

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What does going "beyond the pill" actually mean? At MM&M's recent inaugural spring conference, audience members heard from real-world companies that are managing the organizational, technological, and promotional challenges inherent in this transition, such as partnering with health neophytes, harnessing technologies that allow deeper engagement with patients, and adopting a new commercial mindset to serve, not sell. Download here.

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