Name That Brand: September 2012

Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, with clues to its identity. Readers are invited to name the brand for a chance to win a copy of Medicine Ave 2: The Story of Medical Advertising in America 1990-2008. E-mail your answer to NameThatBrand@haymarketmedia.com or fax 646-638-6150. The deadline is September 30, 2012. The winner will be picked randomly from the correct entries.

Brand X shows off its softer side
Warm and fuzzy isn't the typical reaction doctors or patients have when they are diagnosed with this condition. But this company took a different approach to patient education, that included tales of the condition from an inner perspective—specifically the pancreas, stomach, kidney and a muscle. Sales have been great, the plush toys and animated narratives inviting, but the company is probably feeling a bit blue as it watched the medication slide down the patent cliff just as we went to press.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.


The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.