Opening the Door to the Medical Group Practice, Part 1

In the first of two podcasts, William Jessee, MD, FACMPE, president and CEO of the Medical Group Management Association, talks to MM&M editor in chief James Chase about medical group practice managers and administrators — a decision-making audience that, collectively, purchases over $135 billion a year in products and services.

The most recent MM&M Skill Sets Live event, "Personalizing the Healthcare Experience," surveyed a range of issues relating to some of the industry's hottest topics. This e-book conveys a wealth of information and opinion designed to help marketers demystify the challenges associated with the personalization of healthcare messaging. Click here to access.