Opening the Door to the Medical Group Practice, Part 1

In the first of two podcasts, William Jessee, MD, FACMPE, president and CEO of the Medical Group Management Association, talks to MM&M editor in chief James Chase about medical group practice managers and administrators — a decision-making audience that, collectively, purchases over $135 billion a year in products and services.
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Content marketing is not advertising in the old sense. In its use of social media, content marketing challenges consumers while relying on their input. It is proactive and responsive to their concerns, needs and energy. Content marketing has become the new voice of marketing. Learn what you need to know and how pharma marketers can adapt to this innovative venture into social media by clicking here for access.

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