Professional Marketing briefs: June 2014

the MMM take:

Jeff Tangney
Jeff Tangney

In addition to sales falling 4% for the first quarter compared to the same period last year, Merck noted during its earnings call that it pulled back on marketing and direct selling. ­Combined with slimmed-down administrative expenses, the company laid out $250 million less for marketing and administrative expenses during the quarter than it did in Q1 2013.

An April 21 webcast with Mount Sinai Hospital's professor of medicine and liver diseases Douglas Dieterich about hepatitis medications highlighted who companies should target for drugs that address HIV/HCV co-infections: infectious disease specialists. The New York gastroenterologist also said that while payers may try to save costlier medicines for the sickest patients, a focus on treating patients earlier with these newer drugs should be given greater attention.

The changing medical landscape has revealed doctors—the marketed-to—need to learn how to market themselves. Doximity founder and CEO Jeff Tangney tells MM&M that the move from independent practices to large organizations means HCPs are now tangling with hurdles like the need to network and plot their career trajectories in new ways.

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As US pharma continued its quest for a Grand Prix at the Lions Health international festival of creativity, MM&M went on location to Cannes, France. Missed our coverage from June? Now, we're giving you an opportunity to catch up on some of what you missed. Download our e-book on the two-day festival, recapping the event, rounding up the best of the speakers, offering perspective and listing all of the winners. Click here to download.

The most recent MM&M Skill Sets Live event surveyed a range of issues relating to one of the hottest promotional spaces in healthcare. Speakers and panelists at the morning-long session, including promotional- and multichannel-minded executives from GSK, Epocrates, Treato and Montefiore Medical Center, weighed in on topics designed to help marketers demystify the challenges associated with non-personal promotion. Click here.